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RT @GroupeONEPOINT: How to integrate #data and #analytics into every part of your organization #HBR https://t.co/8ion5VscKC
July 06, 2017
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How to Integrate Data and Analytics into Every Part of Your Organization
Executive Summary A successful data and analytics (D&A) function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. D&A should be the "pulse" of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience and other core functions.